Boosting your most popular Facebook posts can be tempting, but before you put your marketing dollars on the line, you should consider whether Facebook Ads are a better fit for the objectives you’d like to achieve.

In this blog, we explain what Boosted Posts and Facebook Ads are, and the differences between them, to help you identify which option is right for your business.

What is a Boosted Post?

A boosted post is a post on your social media newsfeed that you can sponsor with a budget starting from $5 per day. You can boost an existing post on your Page feed or create a new post to boost, and do it in three simple steps: pick a target audience you want to connect with, the maximum budget and how long you want to run the ad.

While boosting posts is simple and great for increasing brand awareness and engagement on your social media posts and profile, it is not the ideal way to drive specific business objectives such as highly targeted website traffic, leads and sales on your website.

What is a Facebook Ad?

If you’re looking to achieve more specific business objectives, such as targeted website traffic, leads and sales, Facebook Ads are a great solution. The Meta Ads Manager platform, offers advanced objective settings, multiple ad placement options and impressive audience targeting capabilities, which means you’re able to create a more comprehensive and ROI focused marketing funnel for your business.

Check out the comparison table below, which explains the pros and cons of each platform.


V&F Blog: Boosted Posts VS Facebook Posts (the comparison table)


What option is right for your business?

When choosing between the two, it’s essential to identify exactly what you hope to achieve with an ad first.

For example, if you’re looking to kick goals like audience engagement on your Page or to develop your brand awareness, boosting a post is a great way to maximise visibility and grow your audience. To meet goals that are to do with sales and conversions like App Installs, website enquiry or sales, video views, shop orders etc. it is best to use Meta Ads Manager to set up more advanced ad types and campaigns.



If you require assistance in setting up a Facebook Ads campaign, our team of Digital Advertising Specialists would be happy to help.

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Sources: Facebook