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3 ways to improve your digital campaign ROI

3 ways to improve your digital campaign ROI

When evaluating the performance of your digital marketing campaigns, the key outcome to consider is your return on investment. Is the campaign delivering as expected? And what can you do to improve it? Business owners and marketers commonly ask these questions, but often they’re unsure of the next steps. Here are the three things you can do to increase your digital return on investment.

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5 ways to convert your leads into customers

5 ways to convert your leads into customers

You can invest substantial marketing dollars and resources into generating leads, but how effective is your business at converting them? If you cannot reach your goal conversion rate, it’s time to review your buyer journey, nurture and conversion tactics. To assist, we outline five ways to help convert your leads into customers.

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Google Search Ads – the importance of keyword intent

Google Search Ads – the importance of keyword intent

Why do some Google Ads keywords convert better than others? It’s most likely due to the level of intent the keyword carries. Knowing the intent behind the keywords your prospects are typing into Google will help you understand where they are in their customer journey so that you can better tailor your Google Ads campaign to drive results.

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6 Social Media Goals To Set For Your Business

6 Social Media Goals To Set For Your Business

To have what it takes to commit to a social media strategy, you must be clear on why you want your business to be on social media first. Goals will help to identify the purpose of social media for your brand and set clear benchmarks for results. In this blog, we highlight 6 key social media goals that are specific, measurable, attainable, relevant and time-based and give you a free template to help you create them!

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