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3 Key Elements of a Lead Generation Campaign

3 Key Elements of a Lead Generation Campaign

Lead generation is one of the key strategies to growing your database of prospects and your business. In this blog we are focusing on the top sales funnel activities (attracting potential customers), and middle sales funnel activities (nurturing them along the journey) that you need to be aware of to successfully set up and launch a lead generation campaign.

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4 Key Elements of a Social Media Strategy

4 Key Elements of a Social Media Strategy

A crucial element in establishing a successful digital marketing campaign is understanding your target audience’s profile and behaviours. This will help you take them on a journey from becoming aware of your business, to being interested and ultimately taking action by inquiring or purchasing.

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