Blog

Google, glorious, Google! Whether your business is product or service based, and your audience broad or super-niche, the opportunities are endless. We break down the difference between each ad type to help you determine the right placement for your business’s goals and strategy.

When evaluating the performance of your digital marketing campaigns, the key outcome to consider is your return on investment. Is the campaign delivering as expected? And what can you do to improve it? Business owners and marketers commonly ask these questions, but often they’re unsure of the next steps. Here are the three things you can do to increase your digital return on investment.

Are you continuously marketing to ensure you reach maximum visibility for your target audience at any given moment (always on marketing)? Or are you more focused on ‘burst’ marketing campaigns to promote an offer within a specific time limit (also called campaign marketing)? Read to find out what each option means and why it’s important to have both.

Boosting your most popular Facebook posts can be tempting, but before you put your marketing dollars on the line, you should consider whether Facebook Ads are a better fit for the objectives you’d like to achieve.

So you’re looking to increase your business’ presence in your local community? You may want to turn to Google. To help you utilise this powerful brand awareness tool, we share 3 simple ways to boost your website traffic and leads through Google.

You can invest substantial marketing dollars and resources into generating leads, but how effective is your business at converting them? If you cannot reach your goal conversion rate, it’s time to review your buyer journey, nurture and conversion tactics. To assist, we outline five ways to help convert your leads into customers.

Why do some Google Ads keywords convert better than others? It’s most likely due to the level of intent the keyword carries. Knowing the intent behind the keywords your prospects are typing into Google will help you understand where they are in their customer journey so that you can better tailor your Google Ads campaign to drive results.

To have what it takes to commit to a social media strategy, you must be clear on why you want your business to be on social media first. Goals will help to identify the purpose of social media for your brand and set clear benchmarks for results. In this blog, we highlight 6 key social media goals that are specific, measurable, attainable, relevant and time-based and give you a free template to help you create them!

As a business owner it’s important to understand what is involved in managing your social media accounts to ensure you are maximising its potential and seeing a return on your investment. Here we briefly explain the concept and the process of social media management.

If you are an eCommerce business managing an online shop and promoting your products via social media and email marketing, here are 5 digital marketing hacks that you should be deploying right now to increase your traffic and sales!