So you’re looking to increase your business’ presence in your local community? You may want to turn to Google. Controlling over 94% of Australia’s search engine market, Google is the go-to platform for customers to discover new products and services in their local area.
To help you utilise this powerful brand awareness tool, we share three simple ways to boost your website traffic and leads through Google.
Utilise Google My Business for local visibility
Google My Business allows you to create a business profile, to help you connect with local searchers via Google Search and Google Maps. The best part is…it’s completely free! You have likely come across Google My Business without realising due to its seamless, integrative design. It pops up on the right-hand side of Google search and looks like this:
Google My Business profiles offer many opportunities to increase your business’ local searchability through:
- Clear CTA buttons to stimulate lead and conversion generation
- Relevant reviews to increase your business’s community credibility;
- Geographic imagery to promote location recall
Maintaining an active and informative Google My Business profile is key in increasing your business presence within the local community.
To set up or manage your profile, login to your Google account and go here.
Consider local search ads for targeted growth
Google’s local search ads are a unique, highly targeted form of search engine marketing. They enable marketers to target customers by their search location and selected search terms, representing a fantastic opportunity for geo-specific businesses. For example, if a prospective customer were to search for nearby businesses on Google.com or Google Maps (i.e. “vegan cafes near me”), Google would offer local search ads that feature relevant businesses.
The highly targeted nature of local search ads offers many benefits for businesses looking to increase their local presence:
- Attract higher quality leads. The targeting parameters allow you to find the ideal customer who is actively searching for you.
- Get more enquiries. Local search ads allow you to promote a phone number or enquiry field, without even navigating the searcher to your website.
- Educate customers. You can link ads to your business’s location page which includes information such as photos, reviews, shop hours and services.
Focus on website SEO to boost organic traffic
If your business has a website, it’s important to consider how you can utilise it to increase your local searchability. You may be asking: what is SEO? Search Engine Optimisation (SEO) covers all the methods one can use to maximise the visibility of their website and its content on search engine results pages (SERPs). Search engine optimisation is all about making your website do the work for you.
Purposeful and effective SEO encourages search engines, like Google, to drive higher volumes of organic traffic to your website for long-term brand growth. To find out how to improve your local SEO using specific strategies, learn more here.
If you require assistance in setting up Google Business Profile, Google Ads and SEO management, our team of strategists would be happy to help.